Social Media Engagement Tips
The optimal timing for posting content on social media can vary depending on the platform, the time of year, and may differ for each department. Generally, Sundays and Mondays at 8:00 PM tend to yield the highest engagement levels. However, it’s crucial to experiment with various dates and times to determine when your audience is most active, showing interest through likes, comments, shares, etc. Additionally, consider when people typically use their phones or have free time to browse social media, such as in the evenings or early mornings.
Include short URLs when posting links
Shorter URLs run better on social media platforms – They are more attractive in posts, they have higher click-through rates and more shares on average
To shorten URLS: Utilize bit.ly
If possible, use shorter captions
- Facebook: 40 characters
- Instagram: Under 125 Characters
- X (Twitter): 240-259 Characters
- LinkedIn: Under 200 Characters
- Snapchat: 80 Characters
- YouTube: Under 100 Characters
If you have a longer caption, include the URL early in the caption
Make it easy for your followers by pasting the shortened URL higher up in longer captions.
Incorporate Hashtags
Include hashtags (#) in your posts, but aim to use no more than five relevant hashtags.
